Holly Area Redevelopment Project


2014 Requests for Statements of Interest


The Urban Land Conservancy (ULC) is soliciting requests for statements of interest (RFSI) from entities interested in participating in the redevelopment of 1.2 Acres of the Holly Square, located at 3347 Holly Street.


Interested firms and agencies must indicate interest by responding to the request on or before 5:00PM MST Friday January 30, 2015.


This is an opportunity to add to the great assets of Holly Square and the Northeast Park Hill Community, including but not limited to:

  • Jack A. Vickers Boys & Girls Club at The Nancy P. Anschutz Center
  • Hiawatha Davis Recreation Center
  • Hope Center
  • Pauline Robinson Library
  • Skyland Park
  • U.S. Post Office


Click here to review the RFSI in its entirety: HARP RFSI 2014


Please email: development@urbanlandc.org for questions.

33rd Ave

Holly St

Hudson St

Google Earth

"Good Neighbor" Principles

Regardless of the final use of the site, the community has strongly voiced it's concern that any redevelopment respect and continue the values and traditions of the neighborhood.


•  Partnership and Collaboration

•  Quality of Life

•  The Public Realm

•  Compatibility

•  Sustainability

The Holly Area Redevelopment Project (HARP) is a group of Park Hill Residents and community stake holders that care deeply for their community. They have come together to guide the redevelopment of Holly Square, which was victim of Arson in 2008.

Holly Square is located in the Northeast Park Hill neighborhood of Denver and was purchased in April 2009 by the Urban Land Conservancy (ULC), with assistance from the City of Denver’s Office of Economic Development.


ULC acquired the site after an arson incident burned the existing shopping center in 2008.  Immediately upon purchasing the site, ULC oversaw demolition of the burned structures, resolved environmental issues, and launched a community visioning process in June 2009 with the help of The Denver Foundation’s Strengthening Neighborhoods Program (SN) to re-imagine the entire six-block area including and surrounding the former shopping center.


The HARP Visioning Process was a year-and half long open public process that led to creation of a set of “Good Neighbor Principles” as well as a set of broad design concepts that the ULC has committed to using in selecting developers for the site, and which will provide overall guidance to reinvestment in the surrounding community.


​Immediately after constructing new basketball courts, a futsal court, and a new playground for community use, HARP celebrated the construction of a new Boys & Girls Club  in summer 2013.  This wonderful new community center came from an extensive selection process and newly formed partnership between HARP and Boys & Girls Club.  Their commitment to the neighborhood was proven through a long term land lease with ULC for construction of the Nancy P. Anschutz Community Center.  Thanks to a $5 Million Anschutz Foundation investment, Boys & Girls Club is leveraging ULC’s $1 Million investment at Holly Square.